Our Story

Welcome to Elbirg sensory play. Elbirg is a home-grown Emirati-German owned company selling sensory activities for children from 0-12 years old.

My name is Eliza and I launched Elbirg back in 2019, while completing my bachelor degree in Graphic design and raising my son. While initially Elbirg was supposed to be a little side project helping me to learn more about graphic design and how to run a business, however I quickly realized that there was a big demand for our products and we have been expanding since. 

Although originally from Abu Dhabi, we have been living in Dubai for the last years with lots of different animals from dogs to chickens. Our days are filled with animals, laughter and sensory play. 

How it all started
My first son is one of the biggest sensory seeker I know. A child with very high energy who enjoyed nothing more than making a huge mess and keeping him occupied soon became close to impossible without keeping screen time to a limit.
The only time he would ever sit down was when I filled a box with different materials and toys for him to play with. I soon realized how much other children enjoy the sensory activities, and even benefit from them. When creating the sensory boxes I had difficulties finding non toxic products and often these products were not available anywhere in the UAE, so I saw that there was a need for sensory products.

Our goal is to provide sensory boxes that are easily available to everyone in the UAE and to encourage our community to learn more about the benefits of sensory play. Our sensory boxes are here to inspire adults and children to play and explore together.

Order - unbox - put it together - start playing and learning! Shop Sensory bins.